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Kernersville Auto Museum reports visitor growth; events and media exposure credited
Summary
Founder Jim Taylor told the Board of Aldermen the Kernersville Auto Museum had about 5,000 visitors in 2024, a 20% increase over projections, and described 17 events, strong volunteer support, and new weekly media exposure set to begin in May 2025.
Jim Taylor, founder and curator of the Kernersville Auto Museum, gave the Board of Aldermen a report on the museum's activity and outreach during the April 30 meeting.
Taylor said the museum recorded about 5,000 visitors in 2024, exceeding its projection by roughly 20 percent. The museum hosted 17 events during the year, including nonprofit-hosted gatherings, birthday parties and group visits from local nursing homes. Taylor described the museum's volunteer-run operations, its collection of about 50 vehicles spanning international and U.S. makes, and the role the exhibits play for older visitors who recall personal stories about cars.
Taylor highlighted recent media exposure: WXII ran a segment featuring the museum as a destination that led to an influx of visitors. He also said Longworth Productions will begin producing a weekly segment from the museum starting the next Wednesday; the program airs Saturdays on ABC45 and Sundays on MY48 and streams on WFMY.
The museum is open three days a week (Friday–Saturday 10 a.m.–4 p.m.; Sunday 2–5 p.m.) and Taylor said weekend visitor counts average close to 100 people across the three days. He asked aldermen and the public to visit and noted the museum is volunteer-run and does not pay staff or board members. No town funding request or vote relating to the museum was recorded at the meeting.
