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Visitor bureau reports marketing gains; board and public discuss capacity and storm-season promotion
Summary
The Del Norte Visitor Bureau reported marketing gains to the Board of Supervisors, citing Visit California placements, website growth and targeted storm‑season advertising.
The Crescent City Del Norte Visitor Bureau reported to the Del Norte County Board of Supervisors on its year of marketing and said the bureau used a small budget to generate outsized website traffic, national campaign placements and feature coverage.
Cindy Bossberg, executive director of the Crescent City Del Norte Chamber of Commerce and the Del Norte Visitor Bureau, told the board the bureau is funded by transient occupancy tax (TOT) dollars and that Visit California—s regional strategic tourism plan ranked several Del Norte events among the top 30 in the North Coast region. "Of the top 30 events that they ranked, the…
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