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City presents redesigned Broomfield Voice engagement platform; staff report higher site engagement
Summary
Communications staff previewed a refreshed Broomfield Voice online engagement platform with improved navigation, project pages, accessibility updates and a project map; staff said visits and click-throughs have increased and the platform is used to gather public input on transportation and planning projects.
BROOMFIELD — Communications staff and the city’s community engagement team demonstrated a redesigned version of Broomfield Voice, the city’s online resident engagement platform, and described improvements intended to make public input easier to find and use.
Julie Story, communications director, and Melanie Ferraro, community engagement specialist, led a live tour of the site and said the goals of the refresh were to modernize the site design, standardize project pages, archive completed projects, and improve accessibility for assistive technology. Ferraro said the platform now shows a consolidated “Find your project” search and a transportation and planning project map that lets residents locate active development and engineering items in their neighborhood.
Ferraro highlighted three features she said will help residents: a standardized project overview and timeline on each page, a “who’s listening” staff contact block to identify the staff receiving feedback, and an “Engage Now” hub listing projects that are currently collecting input. She said the team also archived older project pages to reduce clutter and has seen an increase in site visits and link clicks since the refresh.
Council members asked how the city promotes Broomfield Voice to residents who use social platforms. Ferraro said project-specific posts on Facebook and Nextdoor link to Broomfield Voice pages, and the communications team runs periodic campaigns encouraging residents to use the site. Council members also asked whether other departments and partners — for example the police department — post events and listening sessions on the platform; Ferraro said city departments post their projects on Broomfield Voice while the platform is generally reserved for official city and county projects.
Council member feedback included a request to make the planning map more prominent on the home page and a suggestion to consider including construction status for CIP projects on a single map or hub. Story and Ferraro said they would review the suggestions and consider additional links and navigation changes to surface the planning maps more directly.
