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Planning commission approves conversion of west-facing Highway 50 billboard to digital display, adds brightness and timing safeguards

3167391 · April 30, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The commission voted to allow a 400-square-foot west-facing billboard at about 800 Oak Creek Drive to convert to a digital face, approving conditions that factory-limit brightness, require verification, and change the minimum dwell time from 4 to 6 seconds; the proposal drew public concern about light, wildlife and viewscape impacts.

The Carson City Planning Commission on April 30 approved a special-use permit to replace the west-facing face of an existing 400-square-foot billboard on the south side of U.S. Highway 50 West with a digital display, subject to conditions that limit brightness and how quickly images may change.

Planner Heather Farris told commissioners the billboard has been at the location for about 18 years and was last reviewed in 2022; the applicant asked that the western face — the side drivers see heading east from Tahoe — be converted to a digital display while the east-facing side remain static. Staff applied the same interpretation used for a prior digital sign at 3590 North Carson Street and recommended approval after concluding it met development-standards findings,…

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