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Commission reviews proposed Adams Publishing marketing contract; purchase request to follow
Summary
County staff presented a proposed marketing contract with Adams Publishing Group for targeted digital advertising and media buys across a 250–350 mile radius; commissioners asked staff to prepare a purchase request and sole-source justification for next meeting.
County staff presented a proposal from Adams Publishing Group (APG) to run targeted streaming and social-media advertising aimed at regional markets (roughly a 250–350 mile radius) to support tourism and events. The scope includes video streaming ads, targeted phone ads and Facebook/Meta placements and would replace previous advertising contracts staff deemed less effective.
Staff said APG’s proposal fits the county’s TRT (tourism, recreation, and tourism-related) spending rules and is intended to provide better regional targeting, with analytics and reporting to support future co-op grant applications. Commissioners asked whether similar firms serve neighboring counties; staff said APG has multiple regional media relationships (Wyoming and I-80 corridor publications) and that the county would request creator access to its Meta account for campaign management.
The commission requested staff prepare a purchase request and sole-source justification for the April 29 agenda so the contract can be considered for formal approval with supporting procurement paperwork.
Why this matters: The contract would direct county tourism-marketing dollars toward targeted digital placements with real-time adjustability and campaign analytics. The county intends to reallocate funds from prior higher-cost, lower-return vendors to this new approach.
