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CSLB plans statewide study on illegal online advertising; Sacramento State Population Research Center contracted to survey consumers
Summary
CSLB enforcement staff said the board will contract with Sacramento State University's Population Research Center to survey consumers (English and Spanish) about illegal online advertising and the benefits of hiring licensed contractors; the contract was expected to be executed by May 15.
The Contractors State License Board Enforcement Committee on April 11 discussed plans to study illegal online advertising and how to tailor outreach and enforcement based on the study's findings.
Enforcement staff told the committee that addressing false or illegal advertising on online platforms and social media is a strategic objective. Staff said a consultant will be hired to identify the scale of illegal advertising, methods used, and geographic areas where it is most prevalent, after which staff will develop outreach, education and enforcement strategies with administrative and public affairs teams.
Staff said they have worked with the Sacramento State University Population Research Center (PRC) and the Department of Consumer Affairs to develop a contract expected to be executed on or before May 15. The PRC will develop an electronic consumer survey in English and Spanish; staff said survey responses will help determine resources needed to increase public information about hiring licensed contractors.
Enforcement Chief Steve Grove said the survey and consultant study will guide where staff focus outreach and enforcement to protect consumers misled by online ads.
Ending: Staff expect to execute the PRC contract by May 15 and to use survey results to shape outreach and enforcement priorities; no formal committee action was taken at the meeting.
