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Tourism groups brief committee on Certified Tourism Ambassador program and economic impact of visitors
Summary
Representatives of Michigan destination marketing organizations on the House Committee on Resources and Tourism described the Certified Tourism Ambassador (CTA) program and argued for its role in strengthening visitor experiences, local economies and workforce development.
Representatives of Michigan destination marketing organizations on the House Committee on Resources and Tourism described the Certified Tourism Ambassador (CTA) program and argued for its role in strengthening visitor experiences, local economies and workforce development.
Julie Pinkston, president of the Michigan Association of Convention and Visitors Bureaus and president and CEO of Choose Lansing, told the committee Michigan’s convention and visitors bureaus have rebranded as destination marketing organizations and that the state’s organizations include roughly 55 members. Pinkston…
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