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Planners review Interstate 90 signage overlay; 90-foot height proposed with residential limits
Summary
The Planning and Zoning Commission reviewed a proposed Interstate 90 sign-overlay district that staff said would apply within 1,400 feet of the I‑90 centerline and set a 90‑foot maximum sign height, with a 30‑foot cap for freestanding signs within 300 feet of residentially zoned lots.
The Brandon Planning and Zoning Commission discussed a proposed Interstate 90 signage overlay district that staff said would apply to properties within 1,400 feet of the I‑90 centerline and would limit freestanding sign height to 90 feet in the overlay area, with a 30‑foot cap for freestanding signs located within 300 feet of a residentially zoned lot.
Acting Chair Alyssa Tealy asked staff to explain boundaries and measurement. Patrick, a planning staff member, said, "It says the purpose of interstate sign overlay district, reading in 15 5 5 is to provide an area within 1,400 feet of Interstate 90 as measured from the center of the interstate right away," and he walked commissioners through how that distance would reach near the McDonald's lot adjacent to the interstate exit.
On measurement and wording, Patrick said the draft aims to simplify sign-height measurement by using a single numeric limit rather than multiple, inconsistent measurement points; "if we had to interpret it, yes. It would be wherever the base of the sign is," he said, adding staff plans to synchronize measurement language later in the general sign regulations.
Commissioners asked whether the overlay would apply north and south of the interstate and whether it would affect Corson. Patrick said the overlay could extend near Corson but would not apply to areas outside the city's zoning authority. He also clarified that the overlay does not apply to a lot that is itself residentially zoned.
Tealy noted the impetus for the overlay: businesses near the Interstate 90 Plaza have requested taller signs. "We've heard very loudly from businesses in those areas that taller ... signs are what they require," Tealy said. Commissioners did not vote on the overlay at the meeting; staff said the next step would be a public hearing, likely in June.
Key provisions discussed: 1,400‑foot overlay from the interstate centerline; a 90‑foot maximum height for freestanding signs in the overlay; a 300‑foot buffer from residentially zoned lots limiting freestanding signs to 30 feet; and a plan to consolidate measurement rules into the sign regulations. Staff will prepare a public‑hearing draft for the commission’s next meeting.
