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Parks department says sponsorship revenue rebounded after pandemic; Chevron departure complicates future targets
Summary
May Malaynik, the parks department analyst, updated commissioners on the department's sponsorship program, reporting sponsorship revenue growth in recent fiscal years but noting Chevron's headquarters move and a reduced prospect pool for big corporate commitments.
May Malaynik, parks and community services analyst, briefed the Parks and Community Services Commission on the department's sponsorship program on March 12, outlining where sponsorship dollars currently support events and programs and the challenges of replacing long-term corporate partners.
Malaynik said the city historically earned sponsorships from large companies (Chevron, PG&E, Bishop Ranch tenants) for events such as the Art and Wind Festival, summer concerts and Run San Ramon. She said Chevron 'recently moved its headquarters to Texas and provided a final donation in December 2024; the department no longer expects Chevron to be a continuing sponsor.
Sponsorships have been a material…
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