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Flagstaff attractions attendance down in some venues as marketing team shifts strategy
Summary
Lowell Observatory and Discover Flagstaff staff told the commission on Thursday that attendance at ticketed local attractions tracked differently from Grand Canyon visitation this winter, and the tourism marketing team described a mix of strong earned-media hits and softer web engagement tied to low snowpack.
Lowell Observatory and Discover Flagstaff staff told the commission on Thursday that attendance at ticketed local attractions tracked differently from Grand Canyon visitation this winter, and the tourism marketing team described a mix of strong earned-media hits and softer web engagement tied to low snowpack.
Heather Craig, marketing operations coordinator at Lowell Observatory, presented a revised attractions attendance report she said is now based on monthly ticket counts provided by each venue. Craig reported that, for January and February 2025, combined attendance for the local attractions (excluding the Grand Canyon) fell about 11% in January and 14% in February compared with the same months in 2024. By contrast, Grand Canyon National Park was up roughly 8% in…
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