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Communications librarian outlines rebranding, web and outreach gains
Summary
Katie Hall, communications librarian for the Mountain View Public Library, briefed trustees on the library's communications history, recent rebranding, website redesign, social media consolidation and outreach metrics, and described projects including a summer intern, updated kiosks and ongoing newsletter and analytics work.
Katie Hall, the library’s communications librarian, reviewed the Mountain View Public Library’s communications work from pre-rebrand materials through the present and described planned projects, saying the goal is to present a consistent, accessible public face for the library.
“Hello, everyone. My name is Katie Hall. I am the communications librarian here at the library, and today I’m going to take you on a brief tour of the library communications from past, present to future,” Hall told the Board of Library Trustees at the special meeting on April 20.
Hall framed the presentation around four periods: before rebranding (through 2019), during rebranding (2020–2023), the current period (2023–2025) and planned future work. She said earlier director’s reports and publicity materials lacked consistent photos, templates and tone, and that a 2019 intern helped start unified branding and templates. The city established a Communications and Outreach Division that later…
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