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North Providence expands CTE pathways, airs recruitment ads and reports rising enrollment
Summary
Director of Multiple Pathways Melissa Caffrey told the North Providence School Committee April 23 that career and technical education programs will add a performing-visual-arts pathway, are running 30-second commercials through Cox Communications, and show rising enrollment and credential outcomes.
Melissa Caffrey, North Providence School District’s director of multiple pathways, updated the School Committee on April 23 about expansion and outreach for the district’s career and technical education (CTE) offerings, including two 30-second commercials placed through Cox Communications and a separate spot aimed at recruiting Air Force Junior ROTC cadets statewide.
Caffrey said the commercials are running on several nationally distributed channels and are targeted to families with children ages about 10–17 in selected zones. “We filmed two 30-second commercials that are currently being aired on ESPN, NESN, Fox News, Hallmark, MSNBC, TNT, and a few more,” she said. She also showed a longer feature produced by Cox’s local documentary outlet (referred to in the meeting as Cox Channel 4) that includes student and teacher interviews and a QR code linking to the district’s redesigned CTE webpage and online application portal.
The commercials are part of an effort to raise…
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