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Overland Park council adopts city brand identity resolution after committee review
Summary
The City Council approved Resolution No. 5039, establishing a city brand identity system following Committee of the Whole review and a reported 11–1 committee recommendation.
The Overland Park City Council on April 21 adopted Resolution No. 5039, which establishes a city brand identity system for municipal use.
City leaders said the branding work involved extensive collaboration and that staff presented the proposal earlier to the Committee of the Whole. The committee reported out the resolution with an 11–1 recommendation. Council discussion included both support and at least one councilmember noting reservations expressed at the committee level; the resolution passed on the council floor.
Councilmember Mosier said he had been lukewarm about the design at first but found the mark effective in real‑world applications such as vehicle signage and city equipment. Council members praised the collaborative process behind the branding work.
The city manager and communications staff will implement the identity system across city materials and assets as recommended in the resolution.
