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Overland Park staff recommend City Council adopt new brand identity, committee advances resolution to council
Summary
City staff presented a new brand identity system after community research; the committee voted to recommend adoption of Resolution 5039 to the City Council, with one member voting against the package.
City staff recommended adoption of a new City of Overland Park brand identity system and asked the committee to recommend Resolution 5039 to the City Council, moving the proposal to the full council for final action.
The presentation, led by Mike Ralphs, Strategic Communications Director for the City of Overland Park, summarized an in-house branding process that began in June 2024 and incorporated input from a resident branding team, more than 300 online survey respondents, five in-person tabling events (about 70 participants), interviews with stakeholders from more than 40 organizations, and additional research such as ESRI tapestry segmentation. Ralphs said the project goal was to develop “a comprehensive, modernized brand that meets the community’s needs today and into the future.”
The proposed brand architecture centers on the essence “Shape Your City” and four values—connection, revitalization,…
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