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Truckeemicrotransit ridership soars as town moves pilot to year-round service
Summary
Truckeeofficials and vendors said the townTAR Connect microtransit pilot has expanded to townwide, year-round service and reported a multi-hundred-percent increase in annual rides and a steep drop in cost per passenger after software-enabled on-demand routing, expanded hours and targeted subsidies.
TAR Connect, Truckee's app-driven microtransit service, has moved from a pilot to an ongoing system and produced sharply higher ridership and lower per-rider costs, town staff said at the Trans-Sierra Transportation Summit.
"We started as a pilot in a few neighborhoods and now TAR Connect is townwide," Alfred Nottz, Truckee transportation program manager, said. "We increased annual ridership from about 30,000 passengers per year to over 200,000 passengers in roughly a year and a half."
Nottz told the panel the program began with limited geographic coverage and funding in 2022 and expanded after successive pilot iterations. The town also lengthened service hours to serve evening workers and tourists, and adjusted vehicle allocation daily using the service's ride-matching software.
Why it matters: Truckee's experience shows how small, tech-enabled transit…
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