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Skagit Tourism Bureau reports modest revenue gains, launches sports commission and new website
Summary
Skagit Tourism Bureau told county commissioners its 2024 economic data show increased visitor spending and room nights despite a small decline in occupancy; the bureau previewed a newly launched website, a sports commission, and several state grants supporting data and marketing.
The Skagit Tourism Bureau briefed the Skagit County Board of Commissioners on Tuesday about 2024 results, 2025 initiatives and new partnerships aimed at expanding year‑round visitation and supporting local businesses.
Key findings and metrics: Kristen Geltz, executive director, said 2023 visitor‑economy data showed tourism supports about 3,000 jobs in the county and the sector’s sales totaled about $370 million. She said 2024 regional figures would be released in early May and previewed lodging performance for 2025: revenue rose from roughly $46 million in 2023 to about $48 million in 2024 while occupancy edged down owing to approximately 2,000 new rooms entering the market. The bureau reported an 8.9% increase in…
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