House tourism panel hears Toa Baja bid to expand Boulevard gastronomic zone

The Tourism Committee of the House of Representatives heard testimony April 22 on House Bill 3-40, a proposal to amend Article 1 of Law No. 62 (July 18, 2022) to expand the Boulevard (Levitán) gastronomic zone in Toa Baja to include several additional avenues and streets.

Committee members were told the expansion aims to strengthen local economic and tourism activity by formally designating additional streets as part of the municipality’s gastronomic route. James Ramos Santiago, director of economic development, tourism and culture for the municipality of Toa Baja, told the committee the mayor’s administration supports the bill “condicionado a que se consulte a los residentes y comerciantes de la zona” (conditioned on consulting residents and merchants in the affected streets). Ramos said Toa Baja’s administration has been working on brand development and media plans and highlighted the existing campaign “Siente el sabor de la Boulevard.”

Ramos said the municipality has been coordinating promotional work, on-site visits and branding efforts and that…