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Consultant presents events roadmap; council debates sponsorships, festival scale and Riverside Crossing Park operator options
Summary
Consultant Yard & Co presented an events roadmap to Dublin council on April 21 with recommendations to grow sponsorship revenue, consider shortening Spooktacular to one day, scale Independence Day booking strategies and explore a park operator for Riverside Crossing Park.
Consultant Yard & Co and staff presented an events roadmap on April 21 that benchmarks Dublin's major festivals against peer cities and recommended tactical changes intended to preserve quality while improving financial sustainability.
Major recommendations from Yard & Co The consultant advised that sponsorship growth is the principal lever to close funding gaps across events; other recommendations included reducing Spooktacular from two days to one unless sponsorships can offset the cost, evaluating whether Independence Day should prioritize local/regional acts rather than recurring national headliners, and creating a revenue backstop or reserve for the Dublin Irish Festival (DIFF) to absorb weather-driven revenue shortfalls. Yard suggested a target of increasing DIFF revenue by…
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