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Downtown Sanford organizers and CRA roll out ‘Sizzling Summer’ marketing campaign; CRA funds seed program
Summary
Sanford Main Street and partners presented a seven-part downtown marketing plan called Sanford Sizzling Summer, including a discounted ‘seeds’ voucher program and weekly events; the Community Redevelopment Agency (CRA) approved $25,000 for the seeds program and staff said a second $25,000 request is pending.
Representatives from Sanford Main Street and the Chamber of Commerce described a seven-part downtown marketing campaign called Sanford Sizzling Summer, approved by the Community Redevelopment Agency to support downtown businesses through the summer months.
Program elements include a Sanford Seeds voucher program (discounted value to spend at participating businesses), weekly Sunset Sessions in…
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