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Gilroy staff seeks logo-use policy; council signals written permission and standards with possible grandfathering
Summary
Staff presented options for a city logo policy after finding local groups using the city’s Spice of Life mark. Councilmembers directed staff to require written permission, require compliance with style standards and consider grandfathering existing users who come into compliance.
City staff on April 21 asked the council for policy direction after finding local organizations using elements of the City of Gilroy seal and the “Spice of Life” logo in their branding.
Staff presentation and rationale
Staff said the city seal (reserved for official documents under the city charter) and the Spice of Life logo (used by the city for promotional communications, social media and events) have been adopted in a style guide and that outside use of those marks can cause public confusion about endorsements or…
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