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Visit Grove City presents business-plan update, highlights sports and lodging strategies
Summary
Visit Grove City presented its business-plan report and work since July: a three-person team, a new Ripe booking tool with 18 lodging partners, sports-event targeting, promotional campaigns and a web impact-tracking tool; budget limits were cited for trade-show investments.
Representatives from Visit Grove City gave council an update on their business-plan activities under a city agreement that commenced July 1.
Amanda Davis, a Visit Grove City representative, said the bureau’s mission is to promote Grove City as “a welcoming and creative place to visit, work and live” through marketing and experience development. Theresa Breckenridge, sales and communications manager, described current sales efforts that focus on sports- and event-driven visitation and partnerships with local lodging and parks partners. “Sports-related travel produced $128,000,000,000 in total…
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