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DCG communications director summarizes outreach gains, plans bond communications
Summary
AJ Ellingson, the district communications director, told the board he has expanded translation, ParentSquare use and social media outreach and outlined plans to support a possible bond referendum campaign and stakeholder engagement.
AJ Ellingson, Dallas Center-Grimes’ director of communications, reviewed four years of communications work and told the board the district has increased family engagement tools and is preparing to support outreach related to the proposed bond question.
Ellingson said district mailings and digital outreach have expanded: the district’s Mustang Monthly goes to every mailbox in Grimes and Dallas Center, and ParentSquare now has active accounts for about 83% of families, up from the low 70s last year. "When you become an…
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