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Commission approves temporary window graphic at 150 East K Street; members set limited term
Summary
The commission approved a temporary, opaque window graphic for the Continental Tower building at 150 East K Street, noting downtown guidelines limit opaque signage on windows and setting a limited term for the installation.
The Downtown Commission approved a temporary window graphic for the Continental Tower conversion at 150 East K Street, permitting a nontransparent graphic on the building’s south-side storefront windows for a limited period.
Staff told commissioners that downtown design guidelines prefer pedestrian-oriented, transparent signage and limit cumulative window signage to 25% of total glass area. The applicant said the proposed graphic would cover one full window bay and described it as opaque and intended for leasing visibility along Fourth Street.
Applicant representatives from SignFX and the building owner said the graphic is intended as a leasing and visibility tool while interior leasing progresses. Commissioners discussed an initial shorter permit term (several suggested 12 to 18 months) and whether a two-year period would be reasonable given material life and leasing timelines. The applicant estimated the product life at roughly five to seven years on the south-facing exposure but agreed to a shorter, renewable approval period to allow commissioners to reassess durability and appearance.
A motion to approve the temporary window graphic was made and seconded; commissioners voted in favor. The commission adopted a limited-term approval (recorded in the transcript as “temporary 24”) and asked the applicant to return if they seek an extension or a more permanent installation.
