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Spokane Valley TPA commission backs 2026 budget, proposes Opportunity Fund and data tool
Summary
The Spokane Valley Tourism Promotion Area Commission recommended a $1.775 million 2026 TPA budget, including a proposed Opportunity Fund to help secure events and a $20,000–$35,000 annual purchase for place‑based visitor data to measure event impact. The commission voted to forward the budget and concepts to city council.
The Spokane Valley Tourism Promotion Area Commission on Aug. 21 recommended that city council approve a proposed 2026 TPA (tourism promotion area) budget totaling $1,775,000 and supported creating an Opportunity Fund to help secure destination events, along with setting aside funds to buy place‑based visitor and retail data services.
The recommendation matters because the TPA is the commission’s primary tool to promote Spokane Valley lodging and attractions; staff said better event measurement and a nimble Opportunity Fund could help the city target resources where they generate hotel nights and economic impact.
City finance staff reported revenue through June and a 2025 projection. “Year to date, we are down about 3%,” Chelsea, city finance staff, told commissioners, and she said staff is projecting roughly $1,300,000 in TPA revenue for 2025. Staff proposed rolling about $450,000 in unspent 2025 funds into next year, producing…
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