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Trustees review new Crossroads and Spring Hill middle school names, logos after months of branding work; procedural dispute over formal naming arises

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Summary

District 5 staff and volunteers presented mascots, colors and branding work for Crossroads Middle School of Innovation and Spring Hill Middle School. Trustees debated whether a separate formal board vote is required to adopt a school name under board policy FF before the district finalizes logos; no formal renaming vote was taken at the meeting.

District Five trustees on Aug. 11 heard presentations from school leaders about proposed names, colors and mascots for two schools undergoing reconfiguration — Crossroads Middle School of Innovation (proposed mascot: Innovators/phoenix; colors: green and yellow) and Spring Hill Middle School (proposed mascot: Red Hawks; colors: blue, red and accent palette). The presentations described multi-month committees of staff, community volunteers and feeder elementary representatives that developed the branding and programming proposals.

Crossroads principal Aaron Doty told the board the school convened a brainstorming committee in February and a branding committee this summer including staff and community members; the group used staff surveys, rubrics and subcommittees on mission/vision, programming and colors/mascot to develop two mascot and color options before reaching consensus on a phoenix-themed Innovators identity. Doty said the school plans a schoolwide…

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