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Council OKs $75,000 performance-based incentive for Project Tilt at 140 Church Avenue
Summary
The High Point City Council approved a $75,000 building upfit grant over two years for Project Tilt, an entertainment concept from the Mason Jar Group, to renovate 140 Church Avenue and create 22–28 jobs, council heard.
Mayor Cyril Jefferson and the High Point City Council on Aug. 4 approved a $75,000, performance-based building upfit grant for Project Tilt, an entertainment and hospitality concept proposed for 140 Church Avenue in downtown High Point.
Economic Development Director Peter Bishop told the council Project Tilt, proposed by the Mason Jar Group, would be a “cocktail bar and fitting with the setting” in the Catalyst District and is a planned 625,000 gut renovation of a building currently occupied by an optometrist. Bishop said the company projects 22 new jobs in the first two years and 28 jobs over five years and that the project is fully served by city water, sewer and electric and Piedmont Natural Gas.
Bishop said staff recommended the $75,000 building upfit grant under the city’s Targeted Areas Incentive Policy and that the Mason Jar Group was considering other North Carolina locations. Rachel Lindsay, managing partner for Mason Jar Group, and Bridal, director of operations for Mason Jar Group, were in the audience and available to answer council questions.
Council discussion was brief. Council Member Peters thanked the applicant for the investment; there were no public speakers during the hearing. Mayor Pro Tem Moore moved to approve the incentive; Council Member Peters seconded. The council approved the motion by voice vote.
The council’s action authorizes city officials to execute necessary documents to deliver the incentive so the applicant can proceed with lease signing and preconstruction work.
Project officials and staff noted the site’s adjacency to Truist Point Stadium and other downtown restaurants and entertainment venues as context for the investment.
No conditions or amendments to the incentive award were stated on the record during the council vote.
