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OCITT highlights ambassador program growth, social media gains and South Dade Transit Way launch window
Summary
OCITT staff reported growth in social media engagement and continued development of the CITT ambassador program; staff said the South Dade Transit Way opening is targeted for late summer/September and noted the county has a policy prohibiting TikTok.
OCITT staff updated the Citizens Independent Transportation Trust on community engagement activities, recognition of volunteer ambassadors and recent gains in social media reach.
Carla Damien, OCITT community engagement lead, announced the trust'''s June CITT ambassador of the month, Hesham Elijani, and noted Kathleen Ahmed Vargas will be honored as ambassador for the second quarter at an upcoming Transportation Committee meeting. Cheryl Metzel, the ambassador program coordinator, said ambassadors completed a first quarterly check-in and that focus groups and email-alert testing remain in development.
Joey Garcia, OCITT'''s new digital media specialist, reported social media metrics quarter over quarter: cumulative reactions across platforms rose 23%, LinkedIn followers grew 15% and overall follower counts increased. Garcia credited LinkedIn posts and content featuring Director Stacy Miller for much of the recent growth.
Staff said the South Dade Transit Way opening is targeted for September and that OCITT is coordinating promotional outreach with DTPW and partner agencies; a tour for trust members is being scheduled for late August or early September. During discussion Member Paul Schwab asked whether the county is using TikTok; staff replied the county has a policy prohibiting TikTok.
Ambassador program and KPIs: Staff said ambassador coverage remains about half of routes and stations until more ambassadors report from trolley and on-demand services; ridership survey activity peaks in March and April and declines in summer months, consistent with expected seasonal patterns.
Ending: OCITT staff said they will continue outreach events and convert the quarterly print newsletter to a digital format to reach broader audiences; staff also said they will return with more detailed metrics and engagement plans as the South Dade Transit Way opening approaches.
