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Council approves $55,000 for Parks & Recreation marketing to boost program awareness and access
Summary
The council authorized up to $55,000 from contingency to fund a yearlong marketing effort for Parks & Recreation, aiming to raise awareness about programs, scholarships and adaptive/recreation offerings. Staff said the investment will support a new central program landing page, targeted ads, mailers and partner outreach.
The Rochester City Council on Oct. 6 approved up to $55,000 in one‑time contingency funds for a Parks and Recreation communications and marketing campaign. The motion, made by Council Member Palmer and seconded by Council Member Keane, passed by voice vote.
Parks and Recreation Director Paul Wittman presented the council with an overview of community partners and program delivery across the city. Park staff and partners reported that, in 2024, partner organizations accounted for about 23,000 participants and provided roughly 700 scholarships valued around $86,000. Ben Bolt, Parks program manager, said partners run many free or…
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