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Gatlinburg convention bureau reports mixed second-quarter results, cites AI and shifting travel patterns
Summary
Chad Netherland, president and CEO of the Gatlinburg Convention and Visitor Bureau, told the Gatlinburg Board of Mayor and Aldermen that Q2 showed strong app use and convention bookings but declines in some website metrics linked to changes in how people search for travel information.
Chad Netherland, president and CEO of the Gatlinburg Convention and Visitor Bureau, presented the bureau's second-quarter report to the Gatlinburg Board of Mayor and Aldermen, describing a mix of gains and declines across marketing and visitation metrics.
Netherland said most measurable website metrics were down in Q2 and attributed the decline to changes in how people get travel information from devices and AI-driven search features. "Almost all of those measurable metrics that you see are down. This is attributed to what's…
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