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South Saint Paul board adopts brand refresh, approves new bull logo and color palette
Summary
On Aug. 25 the South Saint Paul School Board voted 5-0 to approve a district brand refresh including a new side-facing 'bull' logo, a revised maroon-and-gold color palette designed for ADA contrast, and a staged rollout emphasizing digital and apparel updates.
The South Saint Paul School Board voted 5-0 on Aug. 25 to approve a district brand refresh that includes a new side-facing bull logo, a revised maroon-and-gold color palette and an executive summary laying out a phased rollout.
District communications staff framed the change as a visual and strategic update. “A brand refresh is really a visual and strategic update on how the district presents itself,” one staff member said while introducing the proposal. Danette Childs, who led the color- and logo presentation to the board, described the palette decision: “As you can see we're keeping that maroon. We did change it a little bit now it's more of a true maroon…
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