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South Saint Paul board adopts brand refresh, approves new bull logo and color palette

5672072 · August 25, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

On Aug. 25 the South Saint Paul School Board voted 5-0 to approve a district brand refresh including a new side-facing 'bull' logo, a revised maroon-and-gold color palette designed for ADA contrast, and a staged rollout emphasizing digital and apparel updates.

The South Saint Paul School Board voted 5-0 on Aug. 25 to approve a district brand refresh that includes a new side-facing bull logo, a revised maroon-and-gold color palette and an executive summary laying out a phased rollout.

District communications staff framed the change as a visual and strategic update. “A brand refresh is really a visual and strategic update on how the district presents itself,” one staff member said while introducing the proposal. Danette Childs, who led the color- and logo presentation to the board, described the palette decision: “As you can see we're keeping that maroon. We did change it a little bit now it's more of a true maroon…

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