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Greenville council approves rezoning and annexation for 23.9-acre Hill Point LLC multifamily project
Summary
The Greenville City Council voted 5-1 to rezone and annex a roughly 23.9-acre property at Dickinson Avenue extension and Allen Road to allow high-density multifamily development estimated at 330–340 units; council and neighbors debated traffic, timing of an NCDOT road widening and compatibility with surrounding single-family neighborhoods.
Greenville City Council voted 5-1 to rezone and annex about 23.888 acres near the northeastern corner of Dickinson Avenue extension and Allen Road to allow high-density multifamily development following presentations from city staff and the applicant.
City planner Chris Kelly told the council that the site is currently zoned RA-20 (residential agricultural) and that under the requested R-6 (residential high density/multifamily) zoning the property could yield an estimated 330–340 multifamily units; under the current RA-20 zoning the parcel could accommodate about 60–70 single-family lots. Kelly said the proposed zoning is consistent with the city’s adopted future land use and character map and noted stormwater and environmental constraints: the site drains to the Greens Mill Run watershed, may contain jurisdictional streams and wetlands, and would require 25-year detention and nutrient controls if stormwater rules apply.
Kelly also presented a traffic estimate that the requested zoning would generate about 2,292 daily trips, an increase of 1,632 trips above the current zoning; staff estimated that increase would split roughly 816 trips to Dickinson Avenue and 816 to Allen Road. He told council Allen Road is currently near design capacity and called out NCDOT project U-5875, a planned widening of Allen Road from two lanes to a four-lane divided roadway with a median; Kelly said NCDOT’s estimated let date is 2025 and that utilities are being relocated for the project.
Applicant representatives, including attorney Amanda Bambrick and developer Marcus Wedower, told council they had held two neighborhood meetings and that attendance and direct opposition had been limited; Bambrick said the developer had been engaged with staff since late 2024 and would pursue annexation and development review following rezoning. Wedower described the developer’s product as primarily two-bedroom, two-bath units with an amenity package and said timeline assumptions put full build-out of the development at roughly three to five years, with road construction completion estimated by some staff at 18–24 months.
Several council members and residents raised compatibility and traffic concerns. Council member Forman (record shows she voted no) and others said neighbors told them they expected single-family or duplex transitions rather than large multifamily buildings and worried a two-bedroom/ two-bath product could draw a younger demographic rather than housing similar to adjacent neighborhoods. City staff and the applicant said traffic impacts will be studied in the development review process and that the NCDOT road project should increase corridor capacity.
Planning and Zoning Commission recommended approval on July 15. On the council floor, Council member Robinson moved approval; Council member Willis seconded. The rezoning motion passed 5–1; council then voted 5–1 to annex the same property. The council record indicates the dissenting vote was from Council member Forman.
The council’s approval authorizes the developer to proceed with annexation and the city review process but does not adopt final site plans or building permits; the applicant must complete development review, traffic analysis and meet stormwater and other permit requirements before construction can proceed.
Why it matters: the council’s decision changes the allowable uses on the site from low-density single-family to high-density multifamily, which staff said could produce hundreds of units and an estimated tax value in later materials. Opponents told council they prefer housing consistent with the existing nearby subdivisions and asked for more outreach and clarity on timing and traffic mitigation.
What’s next: the applicant indicated it will seek annexation (which council approved) and proceed with technical review; NCDOT’s Allen Road widening remains on a separate schedule. City staff said a traffic impact analysis and the development review coordination with NCDOT and city utilities would be required before final permits are issued.
