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Kingsburg BID hears website and social‑media update; Oat & Oak reports follower growth
Summary
Board received an informational update on the BID website and social media; vendor Oat & Oak reported follower growth, audience demographics, and recommended influencer collaborations and timing for member updates (deadline Sept. 1). No action was required.
The Kingsburg Downtown Business Improvement District Advisory Board received an informational update Aug. 5 on website listings and social-media performance and heard a semiannual report from Oat & Oak, the BID’s social‑media sponsor.
Member Carrasco outlined a plan to send a survey and Google form to members so businesses could update their website listings and photos; the board set Sept. 1 as a deadline for member updates to ensure content is current ahead of the holiday kickoff promotion. Carrasco proposed an email blast and printed flyers to encourage participation.
Quinn of Oat & Oak presented analytics for the past six months, saying the BID page has about 5,300 followers overall and 1,400 on Facebook. Quinn said demographic trends show women comprise about 70% of the audience and recommended video content and short, event-focused clips. Quinn described recent influencer collaborations and a PBS post that generated substantial external views and suggested continuing similar outreach.
Board members discussed targeting visitors vs. local customers and noted Sundays have a different downtown retail pattern; one member suggested highlighting restaurants and Sunday activities on social channels so visitors understand which businesses are open.
The item was informational; no board action was required. Staff will send the member update form and the Google Analytics login to BID members and proceed with the Sept. 1 content deadline.
