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Winchester City staff present draft communications strategy emphasizing trust, reach and listening
Summary
City communications staff presented a draft strategic plan to the Strategic Planning Committee that centers on three pillars—inform, listen, build community—along with proposals to improve tracking of constituent contacts, upgrade the livestreaming stack and expand multilingual outreach.
Winchester City communications staff on Wednesday presented a draft communications strategy to the Strategic Planning Committee that seeks to build public trust by expanding reach, improving two-way feedback and strengthening community connections.
The plan, presented by Kit Redmer, organizes communications work around three pillars: inform, listen and build a community. Redmer said the plan is a rewrite of prior comms components and is intended as a discussion draft rather than a finished product. "We inform, we listen, and we build a community," Redmer said, summarizing the approach.
The draft ties several operational items to those pillars. For the "inform" pillar staff proposed…
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