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Battle Creek Public Schools outlines new communications strategy, plans ParentSquare pilot
Summary
District communications lead presented a year-long plan to change the district narrative by amplifying school-level stories, creating submission systems and dashboards, and piloting ParentSquare; board members raised questions about parent engagement, TikTok policy and a new automated staff directory vendor.
Jose, the district communications lead, outlined a districtwide communications and marketing strategy during the Battle Creek Public Schools board meeting. He described a plan focused on shifting the district narrative through ‘‘authentic, transparent storytelling’’ that highlights student and staff growth while acknowledging challenges. He said the plan will lean on a new story-submission system, a content calendar, an ‘‘engagement score’’ dashboard and an internal messaging toolkit for principals.
Jose said the strategy will measure success with four indicators: staff submissions, community engagement on social channels, a manually assessed narrative shift, and staff reach. He cited advertising reach numbers…
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