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Council directs staff to explore digital-sign rules; forms ad hoc committee to draft parameters
Summary
Following staff presentation and public input, the Loomis council agreed in principle to allow limited electronic message displays and created an ad hoc committee (two council members) to work with staff on ordinance parameters and design guidelines.
Town planning staff presented options for amending Loomis’s sign ordinance to allow electronic/digital message displays. The current municipal code does not permit electronic message display signs; staff provided examples from nearby jurisdictions, sample language, and design options varying from small monument-style inserts to large freeway billboards.
Staff framed the key questions: should Loomis allow digital signs at all; what purposes should they serve (public safety messages, government notices, school communications, commercial advertising); where should they be allowed (town-owned properties, right-of-way, commercial zones, freeways); and what technical limits should apply (size, brightness,…
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