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Midlands business group unveils '3 Rivers' brand to promote 27-mile riverfront
Summary
Midlands Business Leadership Group and Chernoff Newman presented a new regional brand, '3 Rivers,' to the West Columbia City Council to unify marketing across the 27 miles of riverfront; the River Alliance will own and manage the brand going forward.
The Midlands Business Leadership Group on July 30 presented a new regional marketing identity called “3 Rivers” to the City of West Columbia City Council, seeking a shared brand for the 27 miles of walkable riverfront that runs through multiple municipalities.
The branding team’s north-star, Mike Scribe said, was to “create a unique regional brand that unifies the stakeholders throughout our region by focusing on the river system and attractions as a lifestyle.” Ty Price of Chernoff Newman, the consulting firm that facilitated the project, described the identity as deliberately simple: “3 rivers is 5 simple characters…
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