Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Signage topic
No spam. Unsubscribe anytime.
Council OKs most signs for Residences at Southlake; one monument sign tabled for redesign
Summary
Council approved a master sign plan for the Residences at Southlake (351 Central Ave.) with board-recommended changes and directed the applicant to return with revised renderings for the monument entry sign (Sign D) at the Sept. 2 meeting.
The City Council approved a master sign plan for the Residences at Southlake (351 Central Ave.) on Aug. 19 while deferring one element — a fenced-entry monument sign — for further design work.
Planning staff said the applicant had agreed to remove two proposed corner medallion logos (signs F and G) following the sign-board recommendation. Director Dennis Kilo told council that signs A, B, C and E met the Board’s revised conditions, while the monument-style sign D raised concerns about materials and appearance.
Murphy Webster, representing the developer, described the challenge of adapting the project’s identity mark and logo to a limited number of sign types and locations. Council members voiced concerns about sign D’s backing and how it integrates with the perimeter fence. Several members asked the applicant to return with a masonry-framed version or alternate placement so the entry marker would appear more like a traditional monument rather than mounted to fence railings.
Council voted 7–0 to approve the master sign plan for the site for signs A, B, C and E and explicitly declined signs F and G per the sign-board recommendation, while tabling sign D for further review. The applicant agreed to return to the council’s Sept. 2 meeting with alternative renderings for the monument-entry sign.
Why it matters: the decision advances signage for a visible Town Square residential project while requiring a redesigned treatment for the primary entry marker to better match townscape standards and material expectations.
