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Council approves Hooky Entertainment sign variances 4–3 after split vote
Summary
The City Council approved multiple variances to the Southlake Town Square master sign plan to allow larger wall signs for Hooky Entertainment after a 4–3 vote that split council members over size and visual impact.
The Southlake City Council approved variances to the Town Square master sign plan for Hooky Entertainment (formerly EVO) at 1450 Plaza Place on Aug. 19, allowing several attached wall signs larger than Town Square standards by a 4–3 vote.
"The applicant's preferred sizes reflect the building's scale and the existing sign condition," Director Dennis Kilo told the council as he outlined the applicant’s proposals and the sign board’s recommended modifications. The sign board recommended reducing some elevations by 25% while approving the primary west-entry sign as proposed.
Council debate focused on visibility from State Highway 114, the signs’ bulk and precedent for future requests. Mayor Pro Tem Ken Williamson said he favored smaller signs on some elevations but recommended larger type for the elevation that faces the highway so drivers can read the business name. Council Member Pam Williamson said she preferred a greater reduction on at least one facade, calling the original EVO signage “overbearing” in earlier reviews.
Council ultimately approved the package with these conditions: the main west-entry sign (A1) approved as presented; the north-facing B2 sign and the south-facing B1 sign approved at the applicant’s preferred sizes for visibility toward Highway 114; and A2/A3 adjusted to the council-adopted compromise (a 10% reduction from the applicant’s original preferred dimensions on A2 and A3). The motion passed 4–3.
Why it matters: the decision allows larger illuminated signage for a prominent Town Square entertainment venue and sets a contested precedent for future signage variances in a high-visibility, mixed-use area.
Council and staff said they relied on Town Square sign-plan allowances, prior EVO signage and the sign-board review when weighing readability for passing traffic and the visual scale of the multi-tenant building.
