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Explore Edina reports lodging-tax revenue and grant activity; council requests more line-item financial detail
Summary
Shelley Loberg, president of Explore Edina (Chamber's visitor bureau), presented an annual report on marketing, lodging-tax-funded grants, and digital outreach; Councilmember Risser asked for more detailed line-item finances and suggested adding the presentation to the council packet.
Shelley Loberg, president of the Edina Chamber of Commerce and manager of Explore Edina (the city’s visitor bureau and lodging-tax marketing partner), presented the organization’s annual report at the Oct. 22 meeting.
Loberg reviewed the bureau’s mission to attract regional, national and international visitors and increase local retail and lodging revenues. She summarized marketing programs — including a destination guide, social media campaigns (a reported 20% increase…
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