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Local group launches ‘Turn Up the Value’ campaign to expand Double Bucks at Johnston County farmers markets

2947299 · April 8, 2025
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Summary

DownHome, a community organization, announced a public launch and local kickoff for a campaign urging the county to fund Double Bucks incentive programs so low-income shoppers and seniors can access fresh food at farmers markets.

Elizabeth Lynn, speaking for DownHome, announced the public launch of the group's “Turn Up the Value / Double Bucks” campaign aimed at expanding fresh-food access for low-income families and seniors in Johnston County.

Lynn, who identified herself as a Clayton resident and a volunteer with DownHome, said the campaign responds to growing food insecurity…

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