Council hears plan to revitalize downtown neighborhoods; staff sets aside $100,000 for initial work

2901108 · April 7, 2025

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Summary

Umbrash — City staff asked the council to begin implementing a neighborhood revitalization plan for a downtown area, including targeted business support, public‑space improvements and code‑compliance outreach, and requested $100,000 in initial funding.

Umbrash — Staff presented a neighborhood revitalization memorandum that follows a 2022 study of the city’s identified downtown area and recommended an initial, two‑track approach: immediate tactical actions and longer‑term planning.

Staff outlined program goals: foster a locally oriented commercial district, create a clear identity for the downtown area, and help property and business owners improve storefronts and housing conditions. The plan proposes micro‑initiatives—entry signage, murals, fixtures and lighting—paired with small grants or technical assistance to help small businesses upgrade façades and online presence. Staff recommended creating a business database, conducting regular business visitations, and expanding a ribbon‑cutting/groundbreaking program to celebrate new investment.

On housing and code enforcement, staff recommended proactive outreach, mailed postcards and short educational videos to inform property owners and residents about common violations and available assistance. The memo suggested exploring grant programs, working with Maricopa County and housing partners, and investigating assistance or rehabilitation programs for homeowners who lack funds or physical ability to make repairs. Councilmembers raised the option of a rental registration or permit program to hold absentee landlords accountable; staff said that would require additional legal and policy analysis before any ordinance or program could be proposed.

Staff proposed hiring a consultant with residential‑rehab and business‑district experience to lead branding and community engagement and set aside $100,000 in the FY2026 budget to begin implementation. Councilmembers encouraged a transparent, open application for consultants and recommended broad community engagement to name and brand the downtown area.

Next steps: staff will issue a request for qualifications for consultant services, schedule community information sessions, and return with a scope and options for the $100,000 neighborhood revitalization allocation.