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Scotts Valley council unanimously approves resolution consenting to Santa Cruz Mountain Wine Improvement District
Summary
The Scotts Valley City Council voted unanimously to consent to participation in a county-led Santa Cruz Mountain Wine Improvement District, a self-funded marketing assessment aimed at promoting wineries across the large Santa Cruz Mountains AVA.
The Scotts Valley City Council voted unanimously to adopt Resolution No. 2070, consenting to the County of Santa Cruz’s formation of the Santa Cruz Mountain Wine Improvement District, a self-funded benefit assessment program to market the Santa Cruz Mountains American Viticultural Area (AVA).
The district would authorize a marketing assessment on participating wineries to fund regionwide promotion. Kiki McKay, executive director of the Santa Cruz Mountain Winegrowers Association, told the council the district is modeled on tourism marketing districts and would allow wineries to pool resources for digital advertising, billboards and regional…
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