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Wynwood panel approves Night Owl Cookies projecting sign, orders reduced scale
Summary
The Wynwood Design Review Committee approved a projecting blade sign for Night Owl Cookies with a condition that the applicant reduce the sign's scale to better reflect the building's ground-floor location. The committee emphasized ground-floor pedestrian experience and requested the applicant resubmit scaled drawings.
The Wynwood Design Review Committee approved a projecting blade sign for Night Owl Cookies, but conditioned approval on a resubmission showing a reduced scale that better reflects the building's one-story ground-floor facade.
The committee voted unanimously after members said the proposed sign met the zoning limits but appeared oversized for a single-story retail frontage. "It's a little bit out of scale for this one-story retail building," said Board member Tom Dunlap, who made the motion to approve with the reduction requirement. Board member Miguel Omar seconded the motion; the three members present voted aye and the motion passed.
The applicant and store representative described the sign as a double-sided, illuminated projecting (blade) sign with individual channel letters mounted on a routed aluminum face and concealed wiring. Presenters said the sign face measures 120 inches by 28 inches (about 23.3 square feet), with the bottom of the sign 8 feet above grade and the overall sign height about 10 feet. Steven Brooks of Night Owl Cookies noted the applicant's desire to move forward quickly while acknowledging the board's scale concerns.
Committee members pressed the applicant to prioritize the pedestrian experience at the ground floor. "Ninety‑nine percent of people experience a building on the ground floor," public commenter Mark Coleman said during public comment, urging members to protect Wynwood's street-level character. The board cited that context in framing the condition.
Staff noted the sign complies with Miami zoning code standards and Wynwood signage guidance on square footage and projection from the building but said design scale remains a discretionary review item for the committee. The condition requires the applicant to resubmit scaled drawings showing a reduction in overall scale (height and proportional width) so the sign visually respects the ground-floor facade; staff will circulate a revised resolution and attach the condition to the building permit.
The committee recorded the approval on the meeting form; staff will follow up with the applicant during permit review to confirm the required resubmittal and to enforce the condition when the building permit is processed.
