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Board weighs Dayler PR engagement plan, survey and referendum timing amid budget shortfall
Summary
Dayler PR presented community‑engagement options — a statistically valid telephone survey, task force and road show — and board members debated survey fatigue, layoffs and whether to prioritize targeted parent outreach or broader referendum planning.
The Grand Rapids Public School District board on Wednesday received a community‑engagement briefing from Jeff Dayler of Dayler PR and former superintendent Ron Wilkie, who recommended a suite of outreach tools including a scientifically valid telephone survey, stakeholder task forces and a “road show” to meet community groups where they gather.
Dayler said ongoing communication and repeated outreach are essential for building trust ahead of any potential referendum. “Communicating all of the time is essential to keep building trust in the community,” he said, adding that a statistically valid telephone survey…
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