Lottery emphasizes responsible-gaming outreach, signs up 73 in March to self-exclusion program

Lottery staff reported April 9 on responsible-gaming initiatives and mission-focused outreach, telling the board the agency is keeping the topic prominent year-round even after National Problem Gambling Awareness Month in March.

Gaming compliance staff reported that the Lottery’s exclusion/self-help program had its largest month in March, with 73 new sign-ups, and that the program now includes 1,753 participants (active and inactive). Staff said the program has multiple enrollment options: two-year, five-year, and lifetime sign-ups; lifetime sign-ups must be completed in person. Staff also reported a notable increase in re-applications in the reporting window and said the agency is tracking duration and re-application trends.

Marketing and mission staff presented a new “know your limits” PSA produced for Responsible Gaming Awareness Month and said they will continue to use a lighter, educational tone in ongoing messaging. The board also saw highlights from the Lottery’s Thank a Teacher campaign: staff reported nearly 600 art submissions this year and said the program has already received requests for more than 70,000 note cards.

Why it matters

- Problem-gambling resources: The increased sign-ups and national publicity during March suggest heightened awareness; staff noted the new statutory posting requirement for 1-800-GAMBLER and said the Lottery will help retailers comply.

- Outreach and mission: Thank a Teacher and the teacher tour are mission-focused programs the Lottery uses to show how proceeds support K–12 education and to engage communities across the Commonwealth.

Evidence: Gaming compliance presentation and marketing materials delivered to the board during April 9 meeting.