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Make-A-Wish Rio Grande Valley granted $10,000 in marketing support for October "Wine for Wishes" after board vote
Summary
Make-A-Wish Rio Grande Valley requested $20,000 for marketing its October Wine for Wishes event; staff recommended $10,000 and the board approved $10,000 by a 3–1 vote. Organizers said the event generated about $37,500 net and produced hotel room nights last year but have not finalized venue or room block for 2025.
Make-A-Wish Rio Grande Valley asked the board for $20,000 in marketing support for its second annual Wine for Wishes event planned for Oct. 3–4, 2025; the organization’s CEO, Becky Gerhardt, and Chief Development Officer Christie Gonzales presented the request and described last year’s results.
Why it matters: The bureau’s marketing allocation affects event promotion, hotel occupancy and the nonprofit’s capacity to grant wishes for local children with critical illnesses.
Gerhardt said Make-A-Wish RGV’s fiscal year begins in September and that since the…
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