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Milwaukee County Zoo presents 7–10 year strategic plan, highlights three capital initiatives
Summary
Zoo leaders and the Zoological Society of Milwaukee presented a strategic plan and master-plan refresh to the county committee outlining a 7–10 year vision, three major exhibit initiatives, and a business plan that emphasizes revenue generation and community inclusion. The presentation was informational only; no formal county action was taken.
Milwaukee County Zoo Executive Director Amos Morris and Jody Gibson, president of the Zoological Society of Milwaukee, presented a refreshed strategic plan and master plan for the zoo at the Health Equity, Human Needs and Strategic Planning Committee meeting on April 10, saying the work sets direction for the next seven to ten years.
The plan, which Morris described as a combined effort of the zoo staff, the Zoological Society and the zoo concession partner (referred to in the presentation as SSA), lays out a mission and vision, nine staff-drafted values, and three major capital initiatives: a Neotropical (Latin America) indoor–outdoor habitat; a Primates of the World project emphasizing improved outdoor space and guest circulation; and a Wild North project to rework the bear, elk and caribou areas and create flexibility to house polar or brown bears depending on pool depth and other requirements.
Why it matters: presenters framed the refresh as a pragmatic update to a facility-level master plan…
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