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Planning commission denies Sherwin-Williams request for third wall sign; members cite visual clutter and precedent concerns
Summary
The commission voted down a sign-exception request from Sherwin-Williams for a third wall sign on a new store at 2085 Nevada City Highway after Development Review Committee had recommended lowering and removing illumination; commissioners cited concerns about visual clutter, precedent and alternatives such as monument or window signage.
The City of Grass Valley Planning Commission on April 15 denied a sign-exception permit requested by Sherwin-Williams for a third wall sign on a building at 2085 Nevada City Highway.
Senior Planner Lucy Rollins told commissioners the municipal code ordinarily permits one wall sign on a primary frontage and one on a secondary frontage; Sherwin-Williams sought an additional wall sign facing a parking area. The…
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