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San Francisco bid committee announces $30 million in pledges to pursue Super Bowl 50/51; 25% earmarked for community programs
Summary
The San Francisco Super Bowl bid committee said it had secured $30 million in corporate commitments to support a bid for Super Bowl 50 or 51, and pledged that 25 percent of the raised funds would be directed to community programs addressing poverty and youth services.
San Franciscos Super Bowl bid committee announced on May 14 that it has collected $30 million in corporate pledges to support the citys bid to host Super Bowl 50 or 51.
The committee said that 25 percent of the funds raised would be returned to the Bay Area in the form of community investments targeted at poverty reduction and youth programs. The announcement followed delivery of the citys bid package to NFL owners.
Key details Daniel Lurie, the bid committee chairman, named a list of major corporate backers and said the committee delivered the bid package to NFL owners on May 8. Participating corporate supporters included the San Francisco 49ers organization, Adobe, Google, Hewlett Packard, Intel, Seagate, ValueAct Capital, Yahoo and others. The committee said the funds will support hosting infrastructure and community legacy programs should the NFL award the Super Bowl to the Bay Area.
Mayor Ed Lee and former Mayor Willie Brown joined the event and pledged public support for the bid. The committee planned to make a delegation presentation to the NFL owners on May 21 in Boston; owners were expected to vote on the host city shortly after the presentation.
Why it matters Hosting a Super Bowl brings a concentrated economic stimulus for hotels, restaurants, transportation and events and elevates the host regions profile. The committees pledge to return 25 percent of proceeds to community programs was emphasized as a way to create a lasting legacy beyond tourism dollars.
Next steps The bid committee will present in person to NFL owners next week and expects a vote; the committee said it would continue outreach to local partners and refine community programming details in parallel with the owners review.
Ending note: The pledge announcement frames the Super Bowl bid as both a major tourism/economic play and a philanthropic opportunity for the Bay Area. The owners vote and the NFLs final selection will determine whether the commitments are enacted as part of a hosting plan.
