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Board approves ordinance to bar knowingly misleading advertising by limited-service pregnancy centers on first reading
Summary
The Board of Supervisors approved on first reading an ordinance that would ban limited-service pregnancy centers from knowingly disseminating false or misleading advertising about services they provide; the measure passed amid debate about evidentiary record and First Amendment risk.
The San Francisco Board of Supervisors passed, on first reading, an ordinance Tuesday that would amend the Administrative Code to prohibit limited-service pregnancy centers from knowingly disseminating false or misleading statements about services they offer.
The ordinance, introduced by Supervisor Malia Cohen, was described by the sponsor as a consumer-protection measure aimed at preventing advertising that misleads people about the medical services available at centers that do not provide comprehensive reproductive-care choices. “The purpose and intent of this ordinance is to protect consumers of pregnancy related services by prohibiting limited service pregnancy centers from knowingly disseminating false or misleading advertising information about the services that they provide,” Cohen told the…
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